Is your product or service viewed as a commodity in the marketplace? If so, that can cause problems from a pricing and competitive perspective. If you are a commodity business but don’t want to be one, there are eight techniques you can use to stand out from the competition even…

Your competitors are probably working now to generate new ideas designed to steal your customers away from you and make it even harder for you to win theirs. If you aren’t generating new ideas, then you’re allowing the competition to get ahead. So you better be busy. BUT, some ideation…

And 3 Risks to Watch Out For In today’s digital era, the success of organizations will likely be determined by their ability to transform digitally. Many companies need an innovation hero to lead that charge. Do you want to be the one to “stick your neck out” pushing for large…

We can learn a lot about leading successful transformation from George Washington and Abraham Lincoln — two of the most respected leaders in US history.

Businesses that successfully resonate with today’s customers often utilize the help of a specialized company to help navigate their digital transformation. These companies are called digital transformation agencies. …

Throwing parties at work is a great way to create a sense of camaraderie that’s very beneficial to getting teams aligned and committed to a common goal. But, with so many people working from home, in-person parties are problematic. What can you do to avoid losing the opportunity to bond…

ARE YOU GUILTY? You probably have a lot of information about your customers stashed away in a variety of different databases, spreadsheets, and documents at your company. But are you using that data to its maximum potential? Or are you guilty of Customer Data Neglect? …

Whether you’re responsible for digital transformation or just trying to improve a product, process or marketing program, coming up with ideas is almost always an important part of success. One way you can create ideas is by bringing everyone together in some sort of brainstorming activity. But sometimes you find…

Even if you are already convinced that it’s important for your company to be customer-centric, you still need a strong business-minded answer as to why — because you will need to persuade others. And while most of the business leaders you will need to persuade will be quick to give…